Discovering how you captivate is crucial for getting the attention of people who want to buy from you. I will help you become irreplaceable to your customers, know the impact you make in people's lives and how to show they can't afford not to hire you.
If you have a business, simply having an offer isn't good enough. You have to stand out, get known and show you care.
If you're just starting out, the one thing you need to learn is how to use all of your strengths in your communication. One of the easiest ways you drive customers away is to look and sound like someone else in your field. You must be authentic. Not different, but authentic.
You see, some people make a huge mistake trying to differentiate themselves. They try to be something that it's different but it's not themselves. It creates disconnection and humans want connection.
Of course, you won't make this mistake.
2 hours positioning session where you'll learn what you need to be THE intuitive choice for them.
Create a sense of connection where your clients feel like they're chatting with a friend so that it's easy for them to trust and buy.
1 hour visual identity session to align how you're going to win hearts and get confident in expressing your vision to the world.
Your one page Brand Map to look professional and stand out.
Even if you're new in this your customers need to know you're worthy of their money and time.
This is what a consistent brand does for you. It gives a sense of credibility that earns trust. You will use your Brand Map for your entire business.
Your brand's main message that shows how you add value to your customers' lives and why they should care. It's your north to confidently speak your brand message and be consistent throughout platforms.
Your voice and feel so that people know like and trust you.
Know your perfect client (it's not a demographic) so that you can speak to the right people and attract who want what you have to offer.
The meaning behind your brand and product or service so that you can create a real connection with your audience.
"I discovered more about my own project than I thought it was possible because the process made me look inside. I felt understood by Lais. She is sensitive and understands what I want, what I need and ended up showing me other things I want and need, but had been unaware of. She looks at our blind spot. I discovered aspects of my personality and how it better reflects in my work and the client I want to get. Once I had those answers, it was possible to think image and action from scratch. The colors and meaning of my business, words that actually translate what I do. Together, we gave voice to my project and I got a partner from the beginning to this moment.”
Clara Salvadori - journalist and filmmaker
I'm Laís Scortegagna and I help passionate entrepreneurs like you to transform business or ideas into captivating brands ready to stand out online with a website that feels like you and wins the right clients.
This service is the first step of Captivating Communication Plan - the complete package to craft a brand and website with soul and experience that connects. You'll get clarity of your brand, audience and how you want to make them feel. Plus a guide on how to manifest your brand in the world!
Step 1. Pick a day and time for your moment (you can do this right here)
Step 2. After picking a date you'll have a form to fill and a button that will take you to PayPal to complete your payment.
Step 3. Watch your email inbox. You'll receive a confirmation and some questions from me. Before we talk I want to know a little more about you so that you can take the best out of our meeting.
Step 4. Reply to that email with your answers and set the date and time on your calendar so you won’t miss the meeting.
Step 5. The meeting! Before we start, I'll share our workbook with you by email. It will be wonderful to help you discover why you are irreplaceable and how to communicate your uniqueness to the world.